Fitness Trend in India: A ‘Pandemic’ Boost

Most evenings when I look at my Mi Band, more often than not, I am reminded of the 5k plus steps left to track. Such has become a routine for me, eat healthily and be fit. Yes, fear from COVID-19 can drive you to things that you never thought would be possible to include in your lifestyle. But let us discuss fitness, shall we?

Fitness is not just a word in today’s world. Somehow it is a destination which people often relate proportionately with Immunity. Whether it’s the Yoga or Pranayama or new breathing exercise you just started or the supplementary foods and pills you started consuming, trust me it’s all around you.

Be it Whatsapp, News, Newspaper to even social media now, fitness brands, electronics, and apps are not a thing you can simply ignore.

Brands like Mi, Samsung, GOQii, Realme, and Fitbit are cashing on the fitness trend. Activity tracking, sleep cycle, heart rate monitoring, and synchronization with mobile devices are the key features in which the average users find solace.

In a study by App Annie, during March 2021, there was a significant surge of 20% more downloads across all apps in health and fitness categories be it iOS or Google Play compared to February 2021. Arogya Setu was the leader among the downloads. Apps like HealthifyMe saw a 15% rise in new user registrations and 20% old registered users reinstalling and returning to the app platform.

From the craze for Pulse Oximeters, vaporizers and digital thermometers to home gym equipment including yoga mats and weights people are latching on to options as per their requirements to establish their healthy self.
Awareness of health is a key change for the nation. Stay home, stay fit and stay safe.

On that note, what changes have you made in your lifestyle?

Do post in the comment below.